CMA Fest: Spotify House 2025
Spotify House is the largest consumer-facing event of the year - free and open to the public - giving fans the opportunity to experience a stacked lineup of 40 artists over three days. Taking place at Ole Red (Blake Shelton’s bar in Nashville, TN), the event hosts thousands of fans who get a chance to see some of country music’s top names and emerging artists, including Dylan Gossett, Keith Urban, Noah Cyrus, Riley Green Zac Brown Band, Kelsea Ballerini, Jordan Davis, Shaboozey, and so many more.
My role this year was to help lead artist advancement for all 40+ performers - a significant logistical challenge that includes scheduling calls with each artist team, reviewing the venue setup and stage plot, security walkthroughs, capturing individual performers requirements ranging from arrival details, backline needs, and crew / guest lists to hospo rider coordination and limited green room space. I also supported show flow by ensuring all artists are queued, briefed, and ready to go for their sets.
Role: Experiential Marketer - Spotify
PR / Social: Spotify For The Record // Ole Red // Rolling Stone // Music Row // E News