Realtor.com: AI Listings

Realtor.com faced a dilemma: how do you differentiate static listings that all feel the same and share similar selling points - without going through labor intensive custom video editing?

Our team was tasked with scaling from a proof of concept and interactive prototype to a functioning dev output. The goal was to take content and listing information from a builder and generate AI-powered videos. By distilling the listing details and images, then layering in AI VO + SFX through our automated pipeline - we produced hundreds of video outputs - reducing what would have taken weeks of video editing down to hours.

To ensure quality control before distribution online and across social channels, a CMS was created to house all videos for review, editing, and approval, This streamlined workflow, avoided unnecessary video regeneration, and allowed for human oversight to fine-tune and approve content where needed.