Muévelo con Pepsi

As part of International Dance Day, Pepsi launched a multi-genre music themed virtual experience to celebrate the diversity of Latin music. Tasked to create an experience that incorporates Pepsi’s branding and cultural influence of five dance styles, our team built a unique environment to showcase the different types of dances featured on the Pepsi limited edition cans.

There was a giveaway opportunity available on launch day where users could receive the limited edition cans, and also redeem Instacart coupons to incentivize users who participated in the experience.

We saw all campaign metrics exceeded on launch day - consumers joined, registration complete, and social media presence was overwhelmingly positive.