U.S. Air Force E.C.H.O.
Tasked to create a new online and immersive recruiting tool, E.C.H.O. (Enhanced Cognitive Human Ops) engages users and helps build awareness for the U.S. Air Force. The experience scales desktop, mobile, and VR - all tied to the mobile tour installation that consists of haptic feedback on a 52’ trailer.
The experience takes users through three different challenges that assesses their cognitive abilities that Airmen use daily. At the end of the experience, users are given results that are associated to Air Force career opportunities based on their performance.
Role: Lead Producer / PM (agency)
Awards: Cannes Silver Lion - Digital Craft Form // CSS Design Awards Website of the Year 2021, Feb Website of the Month 2021, Website of the Day Feb 12 // FWA of the Month Feb 2021, FWA of the Day Feb 9 // Webby Best Use of Video/Moving Image // Awwwards Site of the Day March 12 2021
PR / Social: CommArts // Webby Awards // Trend Hunter // AF Mil